Sassafras Station

Before you choose a Visalia website design company, you need to figure out what you want your website to accomplish. For most people or businesses looking to hire a website design company, the ultimate goal of a website is to make more money and you should keep that in mind as you make your decision on a new website.

Research now shows that 97% of consumers use the internet to research products and services they are going to buy. When these people are searching for your products and services, you want them to become your customers and that is where your website comes in. You need your website to convert “searchers” into “customers”.

Traditional websites have very low conversion rates. I have seen different statistics, but the most believable ones show that 3% to 5% of visitors to well designed website will take an action that is beneficial to owner of a website – make a purchase, request more information, etc. It can be hard to justify spending thousands of dollars on a website that turns less than 5% of visitors into customers or potential customers.

Fortunately, there is a better alternative to high cost, low converting websites: a website that gives potential customers a free report or coupon in exchange for their contact information (name, email, cell phone number, etc.) so you can follow up with them. A good website that offers potential customers something free can easily convert 30% of “searchers” into highly qualified potential customers.

Before I tell you more about these highly effective websites, I want to mention another key element to consider: website traffic. The most expensive website in the world won’t make any money if nobody visits it. You must be able to get potential customers to your website before you can turn them into paying customers. Some web design companies can help you with all of your online marketing needs, others can’t.

Visalia Website Design and Online Marketing

If you are interested in learning more about high converting websites as well as complete online marketing packages, check out our Online Marketing California website at OnlineMarketingCalifornia.com. This site is an example of a high converting website that features a video to explain why you should take action and request a free report.

We can help your business by creating a high converting, customer gathering website like this for far less than most website designers charge. We can also create a complete online marketing package that will drive customers to your website and your business for very reasonable rates. For the price that most people charge to build a custom website, we can give you a high converting website AND a marketing package that positions you as an expert in your field that people want to buy from.

To learn more, visit our Online Marketing California website at OnlineMarketingCalifornia.com and put in your name and email address. You will get a free report on local marketing and get more information on how to request your free business analysis. We are physically located in the Central Valley (Visalia, CA to be exact), but can help you no matter where your business is.

P.S. This is a reprint of an article on Visalia Web Design at our sister site MoneyTreeMarketing.com

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